The Bare Bar Case Study
Client:
The Bare Bar
Duration:
12 Months & On
Growth:
12x
Objective
- Making marketing efforts ROI positive
- Increase engagement and build a community
Targeting
- Male and female 21 yrs – 45yrs
- Pan India
- Narrowed down by clean beauty intent
Approach
- Funnel based remarketing strategy on self serve platforms
- Utility based content which generates high engagement.
- Market automation focusing on covering loopholes in successful user journey.
- Leveraging Corporate Orders
Launched Performance Max on Google & DPA Ads on Facebook
Result
- Increasing the efficiency from 0.3 ROI to 1.7 ROI with 12x growth in the overall sales.
