MAIA Estate
Case Study
Client:
MAIA Estate
Duration:
3 Months
Objective
- Creating brand awareness while pitching it’s distinguished service in the market.
- Reaching out to the premium target audience with wide engagement.
Targeting
- Male & Female 25 yrs -55yrs, Top metro cities of India focusing on the eco-friendly architecture lifestyle.
Approach
- Historical data: Mapping done on the basis of ROI along with ROI buckets established: 6+, 5 to 6, 5 to 4, etc
- Age: Divided into multiple priorities. In the order of P1 (25 to 34,), P2 (18 to 24) and P3 (35 to 44)
- Emphasis on gender as per the Analytics SOV
- Some audiences performed better on Instagram and some on Facebook
- Geography: Segmented into Metros: All campaigns. Tier 2 and Tier 3: Selective approach (offer, launch, etc)
Result
- 26.9% Incremental follower gain in 90 days.