Google Ads is an online platform that helps businesses place Ads on Google search results pages and other websites. The platform follows a PPC (Pay Per Click) model, which means advertisers only pay when someone clicks on their ad. A higher Ad rank is crucial for businesses because it increases visibility and the likelihood of attracting potential customers. The higher your Ads rank the more likely it is to be seen and clicked on.
In this blog, we will discuss 11 effective Google Ads strategies to help you rank higher in Google Ads.
Quality Score Optimisation
Quality Score is an important benchmark in Google Ads Strategies that measures the relevance along with the quality of your Ads. According to Google Ads Help, the quality score is like a general indicator of the areas that need improvement. To improve your quality score:
- Perform meticulous keyword research and ensure your keywords are highly relevant to your ads and landing pages.
- Consider updating your landing page to provide a seamless and relevant experience from ad clicks.
Thorough Keyword Research
Keywords are the center of a successful ad campaign. These determine when your ads will appear in front of your target audience. Understanding the importance of keyword research involves recognising their role in matching your ads with the user search queries. To select the right keywords:
- Implement more long-tail keywords into your campaigns.
- Use negative keywords to exclude irrelevant search queries.
- Use tools like Ahref, SEMrush, and Google Keyword Planner.
Competitor Research
In the online landscape, it is crucial to track your competitor’s Ad strategies. To understand what they are using and how it is working for them. This helps you differentiate and create strategies to make your ads stand out. Thoroughly analyse their keywords, ad copy, and ad placements and create your own to stay competitive. And to gather insights and data use intelligence tools.
Ad Extensions
Ad Extensions are extra pieces of information that are added to your Google Ads, making your ads bigger and adding more helpful details. They enhance your visibility and provide more value to customers. Some effective utilisation strategies are:
- Add clickable links that lead users to specific landing pages and content.
- Highlight key benefits of your products and services to entice users to click on them.
Optimise Landing Pages
Landing pages are places where your customers decide whether to convert or leave. It is important to deliver a clear message about what you have to offer and capture their attention for better ad performance. Here are some tips to make your landing pages better:
- Use CTA buttons that clearly instruct your users what to do next, like “Buy Now” or “Call Us Now”.
- Make sure your website content matches with your Ad. If your Ad promises a gift, your website content should reflect it too.
- Ensure your website and landing pages are device-optimised, so they adapt to every device.
Manage Bidding Strategy
Given the PPC model of the platform, a bidding strategy will help you determine how much you are willing to pay for each click on your ad. Here’s how you can choose the right strategy based on your goals:
- Manual CPC (Cost Per Click): With this strategy, you can manually set the highest amount you are willing to pay for a click. This grants you full control over the bidding but requires continuous monitoring.
- Enhanced CPC: In this strategy, by automatically adjusting your bids Google increases the likelihood of turning clicks into conversions.
- Target CPC: In this strategy, you set a target cost for acquiring a customer. Then Google adjusts your bids to achieve this target, to generate conversions at a desired price.
Optimized Ad Copy
The main trick for an optimized ad copy lies behind creating compelling words for your Google Ads that grab attention and persuade people to click. More clicks would automatically convert to a higher-ranking Ad. Here are some tips for writing a compelling ad copy:
- Focus on highlighting the USPs of your products and services. Ensure your copy explains why users should buy your things.
- Always use words that induce a sense of urgency, like “sign up today”, “Buy now”, etc.
- A/B test on different ad versions before the final product to gauge what works best for your target audience.
Optimizing Ad Placement Strategy
Instead of making your Ads pop up wherever an Ad placement strategy allows you to strategically decide and place your ads in the most optimal places. This means when added with an optimal Google ads bidding strategy, an optimised ad placement strategy helps you reach your target audience effortlessly. Here is how you can target specific Ad placements:
- You can exclude irrelevant websites and apps that don’t want your ads to appear.
- Likewise, you pick the most relevant websites and apps, narrowing the options and increasing the chances of clicks.
- Or you can let Google automatically optimise your ad placements to the right audience based on performance.
Optimised Ad Scheduling Strategies
It is unlikely that your target audience will see your ads at any random time of the day. Usually, the best way to place your ads is by researching when your target audience is mostly online and leveraging that to create an Ad schedule. Here’s how to optimise Ad scheduling:
- Monitor previous ad performances and see when performance has been most effective.
- Test ads on different time slots and days and see which works best for you.
- Adjust your bids to increase or decrease how much you will pay for clicks during certain time slots.
Use Advanced Targeting Options
Google Ads offers advanced settings where you can customise your campaigns to target specific audience segments. Here’s how to put it to use:
- Define your target audience based on demographics, interests, online behaviour, etc.
- Experiment with different campaign targeting settings and see which works best for you.
Continuous Monitoring and Optimisation
Optimising your Ad campaigns is a continuous process and it is equally vital to ensure your campaigns are performing at their best and delivering optimal results. To monitor your campaign review key performance metrics, identify areas of improvement, and implement changes based on insights gathered as soon as possible. By continuously monitoring, implementing and reimplementing these strategies along with a sound PPC strategy, you can boost your Google Ads strategies to rank effortlessly.