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Good Karma Case Study
Objective
- Enhance the brand’s digital footprint and online visibility.
- Boost follower acquisition & heightened engagement.
Targeting
- Targeting nationwide coverage across India.
- Presenting the product in an authentic and visually appealing manner to highlight its eco-friendly solution.
- Implementing strategic giveaways to encourage engagement.
- Providing practical content for easy integration into daily routines.
Approach
- 3.1 % Incremental gain in followers.
Result
- Increasing the efficiency from 0.3 ROI to 1.7 ROI with 12x growth in the overall sales.