Media
Buying Services
Let’s say you have made every advertising effort to make your brand visible to your target audience, but the ads seem to be missing the mark. As your trusted media buying agency partners, our services can help you broadcast your ad precisely at the right time and place without the chance of missing.
Media Buying Sub Services That We Offer:
Audience Targeting and Segmentation
The complete audience base is a massive collection of people who browse the internet. However, the catch is to segment them into groups and then target the most relevant group. We segment the audience and pinpoint those genuinely interested and most likely to engage with your brand. This way, we can help your brand’s message land exactly where needed.
Platform Selection
Selecting a platform is not a guessing game. It is a strategic decision made based on various aspects. Where is your target audience most active? Which platform offers the most relevant contexts? Where is the competition moderate or low? Once we have the answers to these and a platform matches the required specifications precisely, we select those platforms for ad placement.
Bid Management
Bidding is not just throwing in the money and hoping you get the best deals. It is the most complex strategy for media buying, which helps you secure the most prime spots for ad placements. Our bid management experts monitor the bidding system continuously and place bids strategically. Ensuring your budget is used effectively for maximum visibility.
Ad Placement Negotiation
Securing ad space is meticulously strategised gameplay. It is more than just a transaction; it is a negotiation between our experts and the concerned publishers, websites, and platforms. We communicate effectively to secure the best ad spaces and times for your ads. This communication also helps us get information about better ad properties that might be available with the platforms and effectively use your budget.
Campaign Optimisation
Marketing campaigns are dynamic and continuously need tweaking to deliver better results. To ensure that we constantly analyse and optimise your campaigns for enhanced performance. Creating campaigns is not just running them for the sake of it; it is keeping a close eye on each and every development and modifying strategies whenever there is a change in trend or platform needs.
Cross-Channel Integration
Based on digital marketing, it is clear that your brand message is not just limited to a single platform or channel. The message should be versatile enough to travel across other channels seamlessly. To ensure this happens, we optimise campaigns and integrate them with various channels for a unified brand presence across channels.
Why choose Baheri Media for Media Buying Services?
At Baheri Media, we believe that to achieve success in the vast online marketing world, choosing the right media buying agency is imperative. This is why our team of experts, with extensive knowledge, offer services designed in a way that helps you achieve that success with effective utilisation of your budget.
How do we work?
We follow a simple 4 step process to ensure efficient working:
In digital marketing, data is everything. In this step, our analysts set out to dive into every nook and cranny of your brand and understand it inside out. We analyse the target audience and follow their online behaviour, from what attracts them the most to what platforms and times they are most likely to interact with your ads; we scrutinise everything. Simultaneously we also analyse the trends which will work the best for your brand and how to utilise them to get you an increased ROI.
Next, to ensure your brand is not only present but also captivates the audience enough to take action, we put certain strategies in place. Every marketing campaign is made uniquely for you. From platform selection for placing your ads to negotiating with the right people for better options to making bidding strategies to utilise your budget effectively, we design perfect strategies to help make an impact on your audience.
Armed with the blueprint, our team begins implementing the strategies to work. As your media buying agency, we start by placing the ads on their most suitable platforms, the negotiations are underway for finding better options for ad spaces and the bidding is kept an eye on to ensure cost-effective utilisation of your budget without a problem. These work harmoniously and amplify your brand image to leave a lasting impression.
Transparency is the cornerstone of our commitment to you. And in the digital marketing world, transparency is of the utmost importance. As the campaigns begin to work and show results, we provide detailed reports by breaking down the data into bite-sized pieces to help you understand. From click-through rates to conversions, we keep track of every KPI and report about the same regularly.
Request a Custom Media Buying Plan, now!
Get Free QuoteFrequently Asked Questions (FAQs)
How do you determine the right platforms for media buying?
We analyse your target audience, online behavior, platform popularity, and industry relevance. Then, we choose those platforms on which your target audience is mostly active.
How do you ensure my budget is effectively used?
We use strategic bid management and negotiate with platforms for the most favorable ad placements. Accordingly, we optimise your campaigns to ensure your budget allocation effectively.
How do you negotiate ad placements with publishers and platforms?
Our negotiation process includes communication with publishers and platforms and establishing mutually beneficial agreements. Leveraging data about audience, trends, and industry we secure the most favorable ad placements for your brand.
We are committed to maintaining transparency in our pricing structure. All costs associated with media buying will be communicated and agreed upon before executing any campaign.
What level of involvement will I have in the media buying process?
We encourage client involvement; it is a part of our client-centric approach. Thus, we value your input on decisions and feedback on the results of our campaigns, ensuring our strategies align with your goals every step of the way.