Email Marketing
Automation Services

Have you ever wondered how popular brands send the most relevant emails to customers at the right time? Are they tracking a customer’s move all the time? Or do they write up emails and personally send them? With our email marketing automation services, you can send automated targeted and personalised emails triggered by specific user actions.

Sub Services of Email Marketing Automation That We Offer

Automated Drip Campaigns

Email marketing is about consistent and personalised communication flow. We create automated drip campaigns for you to engage your users over specific user actions or predefined timelines by sending them personalised emails over time. Whether it is an existing subscriber or a new lead, drip campaigns keep your audience engaged by sending the right message at the right time.

Personalised Email Sequence

Crafting an email that resonates with your audience and is related to their journey with your brand is an art that helps you create long-lasting and meaningful relationships with them. But with our expertise in tailoring the perfect email based on user preference, behaviour, and interest, you can easily keep your audience engaged and in the funnel. Thanks to that, you don’t need to do anything manually.

Segmentation and Targeting

Your audience is an amalgamation of various groups of people with different interests and preferences. Hence, the same email that may have created conversions in one segment might not work for another. As your email marketing agency, it is our job to analyse and segment your audience based on demographics, behaviour, and other criteria. We help tailor your messages for each segment so they can resonate with them on a deeper level.

A/B Testing for emails

When it comes to email marketing, it is crucial to pinpoint what truly captivates your audience enough to drive actions. And that is done with A/B testing to optimise your campaigns before launching the final form. We run A/B tests with different subject lines, call-to-action buttons, etc., to identify what resonates with your audience the most. These tests help us to fine-tune our strategies in real time and maximise the impact.

Integration with CRM

CRM is an integral part of any marketing effort. Since most of the efforts are data-driven insights and actions, integrating email marketing efforts with CRM allows our team to be on top of all the information about a customer’s journey with your brand so we can take actionable steps. The integration allows for more collaborative and successful efforts.

Unsubscribe Management

Part of our email marketing automation services offered to you also includes unsubscribe management. While it is sad to see a customer opting out of interacting with your business, the best and most logical way to deal with it is to respect their preferences and provide a hassle-free unsubscribing option. We help you set up robust unsubscribe options to help streamline the opt-out process for your customers.

Why Choose Baheri Media for Email Marketing Automation?

At Baheri Media, we understand the importance of precision in email marketing. From resonating messages sent to the right people at the right time to insightful data to help you improvise your plan, our email marketing automation services are designed to get you the engagement you deserve without any extra effort.

  • Expertise in Targeting

    Audience segmentation and targeting are things someone new to the data-driven world would need help to crack. It requires a seasoned pro to get it right. Our team of experts has proven experience and a wealth of knowledge on how to segment your audience and how to target them for engagement, from reading their behaviour patterns to figuring out what attracts whom the most.

  • Expertise in Personalisation

    Have you noticed how some brand emails successfully capture attention just with their subject lines? Personalising an email for your target audience is an art we know how to create with precision. Our team understands how the customer's mind work based on their online behaviour and other patterns, allowing us to send the most effective emails every time.

  • Expertise in Reputation Management

    Email marketing automation has pros and cons. The main goal here is a better brand reputation, whether you successfully retain the customer. Aggressive messages, frequent emails, or poor unsubscribe management can significantly affect your brand image. Our team ensures that your subscribers have a great experience with your email service and help create a lasting impression.

  • Customised Solutions

    Just like every personalised email is made uniquely for your customer to engage with your brand, a unique set of strategies is required for creating those emails specific to a different industry. Whatever field or niche your business may be in, we craft customised strategies for you after analysing your customer base and how to approach them for maximum impact.

  • Client-Centric Approach

    The client comes first for us. With an approach that allows us to keep you in the loop from the get-go, as your email marketing agency, we learn from you and teach you about our plans and their results. Maintaining regular and healthy communication helps us understand every nook and cranny of your brand. This information allows us to make precision strategies for your email campaigns and help you achieve your goals and objectives.

  • Transparency

    Transparency is the cornerstone of our agency. A long-lasting and meaningful client relationship requires consistent and clear communication. We ensure that from the very first step of creating email marketing campaigns to the point when results start to roll in, we keep you updated and in the loop but also take feedback and suggestions on what to do differently or what needs to be updated.

How do we work?

We follow a simple 4 step process for our email marketing services:

Most of your digital marketing efforts are to increase brand visibility or awareness, but with email marketing, the entire process is related to your target audience and how to engage them. This brings us to our first step, where we analyse and then analyse some more. Who are your target audience? What are their preferences? How do they interact with different types of content and messages? In this step, we answer these questions by thorough analysis.

Based on the analysis from the first step, we segment your audience and begin crafting the emails and campaigns. We plan what messages will resonate with the target audience and align them for execution for each segment. Next, we formulate the different email sequences for A/B testing, each crafted with separate subject lines, content, and messages. We also monitor the points in your customer's journey with your brand and when to send emails.

This is the stage where the strategies take form. As your email marketing agency, we automate your emails after finalising the format for each audience segment. Accordingly, we launch the A/B tests to assess the effectiveness of each campaign we came up with, allowing us to optimise and improvise as and when required. Next, we automate drip campaigns, create personalised emails and integrate them with the CRM system so you can get a unified data flow from all aspects.

This is the post-campaign part. Here we analyse the performance of all the campaigns we made for you. From open rates to conversions, we track all the KPIs, which helps us adjust our campaigns to achieve the desired results. Once we have all the data regarding every aspect of the campaigns, we report them to you. We break down the details of the reports into bite-sized pieces and present them to you regularly. This helps us to maintain transparency as our commitment to you.

Request a custom Email Marketing Automation plan now!

Get Free Quote

Frequently Asked Questions (FAQs)

How can email marketing automation help my business?

Email marketing automation helps your business in various ways, including time efficiency, personalised communication, precise targeting, and more.

How does segmentation work in email marketing automation?

Segmentation involves categorising your audience into different segments based on demographics, customer behaviour, or engagement levels. Email marketing automation allows you to send targeted automated emails to each segment, increasing engagement.

Can email marketing automation integrate with CRM systems?

Yes. As part of our services offered to you, we ensure the creation of emails and campaigns to be integrated seamlessly with CRM systems.

Is email marketing automation suitable for all businesses?

Absolutely. Email marketing is relevant for all types of businesses since it helps to keep your customers engaged and maintain effective communication. Both of which are crucial for your business.

How often do you analyse and optimise campaigns?

We regularly analyse and optimise campaigns. Since customer beahviour is prone to quick changes, it is crucial to keep track of all changes in interest and preferences to ensure optimal performance for all campaigns.

Scroll to Top