MAIA Estate Case Study

MAIA Estate
Case Study

Client:

MAIA Estate

Duration:

3 Months

Objective

  • Creating brand awareness while pitching it’s distinguished service in the market.
  • Reaching out to the premium target audience with wide engagement.

Targeting

  • Male & Female 25 yrs -55yrs, Top metro cities of India focusing on the eco-friendly architecture lifestyle.

Approach

  • Historical data: Mapping done on the basis of ROI along with ROI buckets established: 6+, 5 to 6, 5 to 4, etc
  • Age: Divided into multiple priorities. In the order of P1 (25 to 34,), P2 (18 to 24) and P3 (35 to 44)
  • Emphasis on gender as per the Analytics SOV
  • Some audiences performed better on Instagram and some on Facebook
  • Geography: Segmented into Metros: All campaigns. Tier 2 and Tier 3: Selective approach (offer, launch, etc)

Result

  • 26.9% Incremental follower gain in 90 days.