In today’s digital world, e-commerce SEO marketing is paramount to increasing your online store’s visibility and helping it rank higher in SERPs. Various elements like keywords, website structure, marketplace listings, content, etc. can be leveraged to optimise your online store’s presence. Ultimately e-commerce SEO marketing is directly related to attracting more leads and increasing conversions. Here are 11 e-commerce SEO marketing tips to enhance your online strategy.
1. Keyword Research and Integration
Every search query is a string of words. And every word is a keyword.
In short, every search query is a keyword, that ranks your website higher and makes it more visible. The approach should be simple: meticulously research relevant keywords and find popular ones that align with the user intent. Understanding whether it is an informational intent or commercial, will help you determine the best keywords for your e-commerce site.
Use tools like Google Keyword Planner and Ubersuggest.
2. Optimise Title Tag
Your product name shows in the title tag on search engine result pages. What is the best way to optimise product title tags? Keywords. Product titles must be within the 60-70 character mark. The main trick is to create a title with keywords that align user intent and the product. This makes your product more visible on search engines making it easier for customers to find you.
3. Optimise Meta Descriptions
Search engine results pages display only the title of your webpage and a concise snippet of text, serving as a summary of the content displayed below it. This snippet text is the Meta Description. To optimise your meta description and make it compelling:
- Be descriptive
- Include Keywords
- Keep it concise, under 160 characters
- Concentrate on emphasising the benefits
An optimised Meta-description increases the likelihood of attracting clicks and driving traffic to your e-commerce website.
4. Optimise Your Product Pages
The page of your website that is dedicated to a product and has all the relevant information about it, is the products page. To ensure your product page is well optimised:
- Begin with optimising your product descriptions with high-intent keywords. Make them engaging and include all the necessary information about the product.
- Next, optimise your images. Keep the images small but in high definition. Use multiple and unique images for the best impact. Finally, use alt tags for captions and keywords for file names.
- Ensure the webpage is easy to navigate and the CTA button grabs attention.
5. Ensure a Simple URL structure
It is necessary to ensure your URL is easy to extract data from by the search engines and conveys the message in fewer words. Ensure it has keywords in it, this tells the search engine what the content of your page is about and prompts them to decide whether your website should rank on the results page.Structuring your page is key. A good structure is properly segmented and gives clear information while one that is not up to the mark will be confusing and difficult to follow and interact with.
6. Improve Page Load Speed
Page loading speed is a major factor for better page performance. A slow-loading page could affect your ranking and credibility. The average acceptable loading time is 3 seconds, anything over that and you risk your credibility. How can you decrease load time?
- Compress and Resize images without compromising quality.
- Enabling Browser Caching reduces the need for repeated downloads.
- Use CDNs to reduce latency and improve loading times for different geographical areas.
- Enable Gzip Compression for text-based resources to decrease data transfer time.
- Avoid using multiple social media widgets on the same page.
Changing web hosts or a package update could also decrease page loading speed.
7. Integrate a Sitemap
A sitemap contains information about content, photos, and videos on your website and where they are located. A sitemap helps search engines understand the website structure and find the important pages. This increases the chances of your e-commerce website being indexed and improves its visibility. You can create a sitemap manually or use generators like:
- Google’s Webmaster Tools
- Lucidchart Sitemap Generator
- Powermapper
- HTML Sitemap
8. Optimise E-commerce Marketplaces
E-commerce marketplace optimization is important. Facts suggest that over 61% of e-commerce searches are initiated on Amazon. The following points help optimise your marketplaces.
- Integrate relevant keywords into your product titles, descriptions, and attributes.
- Write high-quality product content.
- Ensure accurate categorization within the marketplace to improve discoverability.
- Ensure satisfied customers leave reviews and ratings.
- Perform regular maintenance and updates to your listings.
9. Deliver High-Quality Content
In online marketing, “Content is king”. And that is true even for e-commerce marketing. Written content is crucial for your SEO strategy, and it helps attract organic traffic and boost website ranking. E-commerce content strategies you can follow are:
- Provide descriptions and review articles about your products and their features.
- Maintain a content calendar and post blogs and articles.
- Research your audience, their habits, and what they prefer content-wise, and use that information to pick the topics and form the content.
- Utilise UGC to describe customer experiences with your products.
- Make How-to articles and FAQs to answer the most common questions and queries.
10. Optimise CTA’s
A CTA or a ‘Call To Action’ is a button on your website, which act as prompts or instructions for the users to take a specific action.
Creating a compelling CTA is part of your e-commerce SEO strategy. But to ensure your button stays relevant and equally compelling throughout the year, change the format or the design based on different occasions, festivals, etc.
11. Improve Site Structure
Improving your e-commerce website structure is crucial for enhancing the user experience, search engine visibility, and SEO marketing strategy. Your site structure is like the blueprint of your website and clearly outlines where everything is located. To improve your site structure:
- Organise your site’s content into a clear and logical hierarchy.
- Implement user-friendly navigation menus, like dropdown menus, or sidebar menus.
- Implement internal linking within your website to connect related content and pages.
- Ensure your website is mobile-friendly with a responsive design that adjusts with all screen sizes.
To conclude, e-commerce SEO marketing is essential for your online store’s success. By implementing the tips outlined in this blog, you will dominate the e-commerce landscape and easily achieve your goals.